Cash payment.
Allows for large payments.
Local currency payment.
Available in Colombia.


What is Efecty?

Colombia is an attractive eCommerce market in Latin America, with a population of around 48 million people, the market is in its development phase and expected to grow. The eCommerce activity in Colombia is based mainly in local credit cards, and prepaid cash payments. We offer several payment methods including Davivienda, PSE (Pagos Seguros en Línea) and Efecty to help merchants take advantage of the growing eCommerce market.

It allows you to offer your products and services to users who do not have access to means of payment, credit or debit cards and virtual payments. It is a payment option in e-commerce portals, which gives you security, avoiding possible fraud associated with other means of payment.

How does it work?

When consumers decide to make a payment via Efecty, they will receive a voucher when they checkout. Consumer can take this voucher to any Efecty location and pay by their preferred method. There are more then 8.000 Efecty locations along Colombia.

Merchant advantages

- Real time and secure payment processing.

- Allows for larger payments.

- Increase earnings by offering a trusted local payment.

- No registration costs or monthly fees.

Consumer advantages

- Available for all types of markets / stores.

- Trusted local payment method. No fraud risk.

- Local currency payment.

- Convenient, familiar, and simple process.

- Allows payment with multiple local options.